strategy tools and templates laid out on a table

Dwight D. Eisenhower said “Plans are worthless, but planning is everything.” And Kevin Roberts, former CEO of communications giant Saatchi&Saatchi said “Strategy has never been less important. Have a purpose, have principles, but the killer apps are execution and speed.”

It has never been easier to build a business or service. But it has never been harder to build the right business or service. And in line with the above, handing you a strategy document makes no sense. But to have the right processes and a guiding light in place is essential. Strategy is informed by research, and in turn informs service design and user experience design. will bring new points of view, a more complete understanding, foster communication within the organization, challenge your assumptions, question your business-as-usual, fill in the gaps, and champion the customer. But ultimately, we will make sure your business can go ahead without us.

Some of the tools we will use:

  • Problem framing
  • Value proposition design
  • Branding & Positioning
  • Competitor analysis
  • Market research & segmentation
  • Business model innovation
  • SWOT analysis
  • Communications strategy
  • Workshop design & facilitation
  • Futurecasting

Why choose

  • EMBA in Management of Technology and Innovation
  • BA in Economics
  • 17 years of experience in enterprise, agency and startup environments
  • Years of experience with strategy work for IBM
  • Coach at startup competitions
  • International experience
  • B2B, B2C and B2B2C experience

Case study: Multi-country personalization strategy for a telecommunications provider